Global machining center leader Hartford (She Hong Industrial Co., Ltd.) commemorated its 60th anniversary on July 1 with a grand gratitude banquet held at The Lin Hotel in Taichung. Under the theme “Driving Precision, Empowering the Future,” the event welcomed over 600 esteemed guests, including global agents, suppliers, and key players in the machinery industry, marking a significant milestone in the company’s storied legacy.

Executive Director Jimmy Chen (Chen Chih-Chieh), the third-generation successor who took office earlier this year, emphasized Hartford’s commitment to weathering current market downturns through five key pillars of transformation: enhancing product quality and brand image, driving digital transformation, expanding global reach, cultivating talent, and practicing ESG for sustainable development. Chen expressed confidence that these initiatives will lead Hartford toward another 60 years of brilliance.

“Opportunities are for those who are well prepared,” Chen declared. “Although I took on this role at a young age, growing up in the family business gave me in-depth exposure to various facets of operations. Even during my studies abroad, my passion for the machine tool industry never waned.”

Five Strategic Directions to Lead Industry Transformation

Brand Enhancement: Hartford aims to elevate its brand to global premium standards by producing machining centers that rival those of world-renowned manufacturers, offering excellence in both technology and customer experience.

Digital Transformation: With smart manufacturing and data-driven management tools already being deployed, Hartford is boosting productivity and product reliability while strengthening its competitiveness in intelligent manufacturing.

Global Expansion: The company continues to expand its international sales and service networks, with particular focus on Europe and emerging markets to bring Hartford’s solutions closer to customer needs.

Talent Development: A global-minded, innovation-driven leadership team is being cultivated through cross-disciplinary training, ensuring a robust foundation for long-term growth.

ESG Commitment: Hartford is actively developing low-carbon and net-zero manufacturing technologies, aiming to become a benchmark for sustainability in the machine tool sector.

Product Innovation & Industry Recognition

To align with global energy-saving and carbon reduction trends, Hartford launched four eco-friendly machining center models—HSA-320 NEO, LG-1000 NEO, 5A-65E, and MVP-11 Dynamic—which excelled in energy efficiency certification, earning one gold and three silver Energy Saving Machine Tool Labels. Jimmy Chen accepted the accolades on behalf of the company.

At TIMTOS 2025 (Taipei International Machine Tool Show) in March, Hartford unveiled its latest high-efficiency, high-precision vertical and 5-axis machines—MVP-10, TGV-106, 5A-65E, and 5A-95Q—featuring cutting-edge technologies such as chip-breaking, hard rail air float + LSN, Eco energy-saving systems, i-Factory, and Digital Transformation. The innovations received widespread acclaim and achieved impressive sales performance.

In April, Hartford made a strong impression at the CIMT (China International Machine Tool Show) in Beijing, showcasing micron-level precision machines and in-house AI innovations including LSN auto-load adjustment and AI-driven drilling chip breaking, helping local clients improve processing precision, efficiency, and energy savings.

A Day of Celebration: July 1 Activities

The celebration reached its peak on July 1, beginning with a private factory tour at Hartford’s Third Plant, where 60 global partners engaged in business and technical exchanges while previewing the company’s latest DMC, VMC, and 5-axis models.

Guests then enjoyed a buffet lunch at The Windsor Hotel, followed by an afternoon cultural tour of the National Taichung Theater, blending history with aesthetics for an inspiring experience. The evening continued with a cocktail reception at The Lin Hotel, fostering a relaxed environment for networking and conversation, culminating in the grand anniversary gala.

At the banquet, Chairman Yu Shu, Executive Director Jimmy Chen, and Executive Vice President Mao-Sung Lü extended warm welcomes to all attendees. With vibrant interaction and enthusiastic exchanges, the event concluded on a high note, setting the tone for Hartford’s ambitious journey toward its next 60 years of excellence.

Media Coverage and Industry Recognition

The 60th anniversary celebrations received prominent coverage from leading Taiwanese media outlets including Commercial Times, China Times, and Yahoo News. A comprehensive collection of reports can be accessed at the following links:

1. Commercial Times
2. Commercial Times
3. Commercial Times
4. Commercial Times
5. China Times Coverage
6. China Times Coverage
7. Yahoo Feature Story

With a clear strategic vision and a legacy of excellence, Hartford stands ready to lead the global machine tool industry into a smarter, greener, and more sustainable future.